For founder-operators
Half your “visitors” are costumes — and they're on your bill.
You've seen the symptoms: audiences polluted with junk, ROAS denominators that don't add up, tools that bill per session counting sessions that never had a human in them. Here's the part the bot-blocker apps miss: hiding inside that noise are the AI assistants that read your catalog and send you customers who convert. Blocking everything burns the channel; ignoring it burns your numbers.
On a real store's first measured day, 1 in 58 requests was a corroborated human. Botfall names everything else — which of it feeds AI answers, which of it is scrapers in browser costumes, and what each class costs you — so you can stop paying tool bills for ghosts without blocking the agents that matter.
One key. No code changes to your store. Fail-open by construction.