botfall

For AI search & SEO teams

Your visibility tool tells you what AI says about you.
Botfall shows you what AI did.

You already know the measurement is broken: roughly 71% of ChatGPT's organic visits arrive stamped "Direct" (mid-2026 analyses), GA4's built-in AI channel misses a third to two-thirds of AI traffic, and share-of-voice dashboards ship percentages with no auditable denominator. You can't defend an AEO budget with numbers you can't audit.

QuestionPrompt samplersBotfall
What AI says about your brand (sampled prompts)
What agents actually fetched, page by page
Verified operator identity (IP-checked against published ranges)
Fetch → visit → conversion joins, with error bars
Serving cost per agent, and the cost of blocking one

Keep the sampler — it answers a different question. Botfall is the denominator underneath it.

One real day on a store running Botfall — 409 captured requests, 2026-08-02
Corroborated humans — 7 requests (1.7%) AI agents — 80 requests (19.6%) Search, SEO & ads — 44 requests (10.8%) Suspected automation — 207 requests (50.6%) Unattributed — 71 requests (17.4%)
Corroborated humans 7 1.7% AI agents 80 19.6% Search, SEO & ads 44 10.8% Suspected automation 207 50.6% Unattributed 71 17.4%

"I don't have engineering access to server logs."

Exactly — nobody in your role does, which is why log-file analysis stays a conference talk instead of a monthly number. Botfall needs no log exports and no standing engineering queue: one key in your platform's edge, an hour of a developer's time once, and the ledger renders itself every month after that.

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Then forward the statement. CMOs and CFOs read these.